Channel 5 launched a new look on
4th March 2002 in an attempt to get a more sophisticated look. The
Channel brought in a raft of new onscreen idents, to “refresh” the
look of the channel. The broadcaster said the new idents would
continue to evolve throughout the year.
A daytime, peak time and a movie treatment will be introduced,
along with a new one for documentaries and factual shows. The new
idents were given the go-ahead by Channel 5’s new director of
marketing and communications, David Pullen, who joined the
broadcaster that week from MTV.
A Channel 5 spokesman said: “The new idents reflect the evolving
nature and maturing content of the channel. The Channel 5 creative
department has refreshed the core brand elements to produce a
smarter and more sophisticated on-air look.”
A light orange version of the ident. Two version were used with slightly different music.
A dark orange version of the ident. Two version were used with slightly different music.
A light blue version of the ident. Two version were used with slightly different music.
A dark blue version of the ident. Two version were used with slightly different music.
A pink version of the ident. Two version were used with slightly different music.
A light orange version of the ident used before films.
A dark orange version of the ident used before films.
A light blue version of the ident used before films.
A dark blue version of the ident used before films.
A pink version of the ident used before films.
