Five's Christmas idents urged us to
'give' from Monday 11th December 2006. Two idents were created
with variations of each carrying five web addresses for homeless
charities. The Charities featured in the idents are Shelter,
Crisis, Centrepoint, Nightstop UK and Emmaus UK.
They will appear on 365 occasions with each organisation featuring
in 73 separate slots.
The idents were conceived and directed by Dominic Sykes, Five's
on-air brand director, and post production was provided by Blue.
