New owners Viacom launched a new rebrand of the Channel 5 family of channels on Thursday 11th February 2016, just under 5 years since the last new logo was introduced. The new Channel 5 logo is made up of five pieces and is no longer in a circle. and was designed by New York agency Gretel. The project was led by Channel 5’s VP of marketing, Jo Bacon and Jody Malam, creative director at MTV. Bacon says the new look is inspired by the idea of presenting ‘spirited TV with an emotional heart’, reflecting Channel 5’s new positioning. The breakbumpers (used before and after breaks) feature the Channel 5 logo being animated, deconstructed or re-arranged. Some also feature messages such as "See You Soon" and Welcome Back". |
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