| A new look 5USA launched a new look at 9am on Thursday 11th February 2016. The new logo, as with Channel 5 and 5 Star, was designed by New York agency Gretel. According to Gretel, "the identity is built around grand American landscapes, filled with intrigue. Borrowing from classic movie poster language, we add a cinematic feel to the programming. The result is a brand that feels expansive, with great shifts in scale, punctuated with bold typography. Big, bold, all-caps, block type takes centre stage. Images and characters are worked around this central anchor, as in movie poster design." |
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The 'DOG' (or 'BUG') used on 5 USA from 9am on Thursday 11th February (DOG from 5 USA +1 on the right). |
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The 4:3 (non widescreen) 'DOG' (or 'BUG') used on 5 USA from 9am on Thursday 11th February (DOG from 5 USA +1 on the right). |
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Two examples of a typical End Credit Promotion. |
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Two examples of the In Programme Pointer used on 5 USA. Purple version (top) and Blue version (bottom). |
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