Channel 5 launched a new look on 4th March
2002 in an attempt to get a more sophisticated look. The Channel brought in a
raft of new onscreen idents, to �refresh� the look of the channel. The
broadcaster said the new idents would continue to evolve throughout the
year.
A daytime, peak time and a movie treatment will be introduced,
along with a new one for documentaries and factual shows. The new idents were
given the go-ahead by Channel 5�s new director of marketing and communications,
David Pullen, who joined the broadcaster this week from MTV.
A Channel 5
spokesman said: �The new idents reflect the evolving nature and maturing content
of the channel. The Channel 5 creative department has refreshed the core brand
elements to produce a smarter and more sophisticated on-air look.�
|
