thisisfive.co.uk > PRES BITS > ITV1 > IDENTS > January 2006 to November 2006

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ITV1

IDENTS

JANUARY 2006 - NOVEMBER 2006

ITV launched a new logo on MOnday 16th January 2006, and so all channels received new idents. ITV1's new idents, designed by Red Bee, were based around emotions and feature several scenes supposedly associated with that emotion. They didn't last long however, as the were replaced by the end of the year.

IDENT - ANTICIPATION

A man waits with anticipation at a cinema.

IDENT - EMBARRASSED

A man tries to change discreately on a beach, a woman has tucked in rather badly, a boy has his new haircut revealled, and a man sleeps on the shoulder of a fellow passenger on a trian.

IDENT - FUN

A boy witrh cymbols, girls eating cake, boys sliding in water, a dog has discovered sometyhing, and pigs in mud.

IDENT - JOY

A Woam takes a walk in a wood, a gog hangs out of a car window, a couple splash in the seas, and some girls roll down a hill.

IDENT - LOVE

A mother and child hug, a womangets out some shoes, a man stokes his belly, and a couple hig a tree.

IDENT PRIDE

A woman looks at a card from her grandchild, a boy brings his mother breakfast in bed, a man finishes polishing his car, a boy shows off his tooth and a man is proud of his scooter.

IDENT - SURPRISE

A man chucks water over two women, some children jump out of a box, a man is hit in the face by some litter in the wind, and a herd of cows surprise a couple in a tent.