Launched on 9th February 2003 as the replacement for BBC Choice, BBC Three is the corporations 'youth' channel. The first set of idents featured a series of animated 'blobs' acting out senes based on archive recordings.
IDENT - OLYMPICS

"Coach asking for quiet. He, ooo, he's power jerking it again. This is unbelievable. The little look. Yeah it's me he said, it's me."
