MARCH 1997 - MARCH 1999 The idents that launched the channel.
MARCH 1999 - MARCH 2000 Going all white with celebrities.
MARCH 2000 - MARCH 2002 More celebrities and a splash of colour.
MARCH 2002 - SEPTEMBER 2002 Squares for the final "channel 5" idents.
SEPTEMBER 2002 - MARCH 2004 The first idents for the "five" brand.
MARCH 2004 - OCTOBER 2004 Off to a fair ground, car boot sale and car wash for these idents.
NOVEMBER 2004 - JANUARY 2006 The five becomes real.
JANUARY 2006 - OCTOBER 2008 "Five" disappears in these emotional idents.
OCTOBER 2008 - July 2009 A circle and capitals signals a new logo for Five.
JULY 2009 - FEBRUARY 2011 The programming is the star.
FEBRUARY 2011 - PRESENT The screen comes alive.