In September 1999, Channel 5 launched it's
first new look. The mainly white idents, still used the colour bar and had the
channels "celebrities", "taking the mickey" out of the channel.
Jim
Hytner, Marketing Director of Channel 5 said "The launch itself was successful
in establishing it as a big brand or a big channel but I'm not sure that we the
channel had a good enough feeling about what our programming was going to be and
therefore it was quite hard to express that to viewers.
"Our new idents
involve our channel personalities/celebrities who actually take the mickey out
of the channel or take the mickey out of themselves which tries to express a
confidence to the viewer that we have about ourselves."
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| IDENT | Puzzle Yellow/Green | A short ident with a jigsaw theme. This example has no anouncer.
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494kb 18.5sec
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| IDENT | Bricks Yellow/Green | A short ident with a "wall" theme.
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365kb 13.6sec
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| IDENT | Bolts Green/Blue | A short ident with a "metal" theme.
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341kb 13.6sec
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| IDENT | Film Green/Blue | An ident used before films with "ribbons of film". Also includes film rating "C for Caution".
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402kb 15.9sec
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| IDENT | Film, Running Man | A variation of the film ident for the film "The Running Man".
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467kb 18.1sec
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| IDENT | Film, Martial Law | A special version of the film ident for "Martial Law".
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463kb 18.1sec
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| IDENT | Film, Mel Gibson | A special version of the film ident, featuring Mel Gibson.
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173kb 18.5sec
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| IDENT | Lenny Beige A | Lenny dances around.
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397kb 15.9sec
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| IDENT | Lenny Beige B | "I Love Channel 5, they let me on telly".
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344kb 13.6sec
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| IDENT | Lenny Beige C | Lenny 'moves' around with a woman .
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429kb 16.7sec
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Files marked with a are donated from the now closed TV Home website. With thanks to Asa Hicks.
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