Channel 5 > Idents > February 2011 - Now > Page 1  

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  In July 2010 Richard Desmond bought Channel 5 from RTL for £104m. Following this a new logo was introduced; and with it therefore, a brand new look for the channel and a new set of idents. The new look launchaed on the morning of Monday 14th February 2011. The new logo replaced the word 'Five' with the number '5' in a circle. The idents featured a large "screen" in a warehouse loacation.  

  IDENT - DRUMS

 
 

A girl walks "on stage" and starts to play the drums, causing the big screen to react and the Channel 5 logo to appear.
 

  IDENT - IMAGINATION

 
 

A boy plays with a robot and Dinosaur, causing the Channel 5 logo to appear.
 

  IDENT - BOXES

 
 

An equalizer appears on the big screen, causing the Channel 5 logo to burst out in boxes.
 

  IDENT - VIP

 
 
 

A model walks onto a 'red carpet' formed from the screen, and walks through the screen to the flashes of cameras creating the Channel 5 logo.
Music composed by Oli Freke & Lucy Bugiel.
 

  IDENT - CAR CHASE

 
 
 

A girl walks "on stage" and starts to play the drums, causing the big screen to react and the Channel 5 logo to appear.
 

  IDENT - GENERIC

 
 

Simply the Channel 5 logo on the screen with a simple animation. Introduced in April 2012.
 

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