Channel 5 > Idents > October 2008 - July 2009 > Page 1  

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  On Monday 6th October 2008, Five gets a new logo. The new on-air identity was developed by Dixon Baxi.

Nol Davis, Five’s Head of Creative Services, said “The new on-air identity reflects a constantly evolving, energetic and enthusiastic brand and tone of voice. There is real synergy on and off air which reflects a true collaboration between all our creative services and agencies.”

Carl Ratcliff, Five’s Head of Brand Strategy and Marketing, said “We feel this new work is closer to the truth of the brand. Playfulness and colour sit at the heart of this new identity.”

According to Media Week: "Five has also changed the way it runs promotions and idents around ad breaks and programmes. It has broken its usual one promotional spot between programmes into two parts called "brand bursts" and "content bursts".

The brand bursts will start rather than finish with the station's logo and then go straight into the next programme.

The content bursts are 10 seconds long and will be related to TV shows, but won't necessarily use content from them."
 

  LAUNCH PROMO AND FIRST IDENT

 
 
 
 
 
 

The launch sequence for the new idents, featuring little snippets of some idents, followed by the first proper ident, they've got their colour back.
 

  IDENT - PARK DUEL

 
 

The first ident, featuring invisible superheros fighting in the garden.
Ident by Cassiano Prado.
Withdrawn August 2009.
 

  IDENT - CONTAINER DUEL

 
 

The superheros are back, fighting in the by some containers.
Ident by Cassiano Prado.
Withdrawn August 2009.
 

  IDENT - ACCORDION

 
 

Shopping trolleys in a Sainsbury's car park are used as an accordion.
Ident by Chris Cairns.
Withdrawn August 2009.
 

  IDENT - GAS DRUMS

 
 

Two cranes come in handy as drum sticks in this little ident, as gas storage tanks get used as drums.
Ident by Chris Cairns.
Withdrawn August 2009.
 

  IDENT - GUITAR

 
 
 

A busy road gets turned into a guitar, causing a crash or two.
Ident by Chris Cairns.
Withdrawn August 2009.
 

  IDENT - FOOD CHAIN

 
 

Starting off with a jelly fish, but who's the top of the food chain?
Ident by Buck.
Withdrawn August 2009.
 

  IDENT - NIGHTLIFE

 
 
 

A journey where we see taxis, lights and deer.
Withdrawn August 2009.
 

  IDENT - FLY

 
 
 

A drawn cat tries to join the dots to finish his legs, until he swots a fly.
Withdrawn August 2009.
 

  IDENT - SNEEZE

 
 
 

A girl has a little sneeze, and sneezes up a bouquet.
Ident by Rokkit.
Withdrawn August 2009.
 

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