FIVE - IDENTS - CURRENT
On Monday 6th October 2008, Five gets a new logo. The new on-air identity was developed by Dixon Baxi.
Nol Davis, Five’s Head of Creative Services, said “The new on-air identity reflects a constantly evolving, energetic and enthusiastic brand and tone of voice. There is real synergy on and off air which reflects a true collaboration between all our creative services and agencies.”
Carl Ratcliff, Five’s Head of Brand Strategy and Marketing, said “We feel this new work is closer to the truth of the brand. Playfulness and colour sit at the heart of this new identity.”
According to Media Week: "Five has also changed the way it runs promotions and idents around ad breaks and programmes. It has broken its usual one promotional spot between programmes into two parts called "brand bursts" and "content bursts".
The brand bursts will start rather than finish with the station's logo and then go straight into the next programme.
The content bursts are 10 seconds long and will be related to TV shows, but won't necessarily use content from them."
On Monday 6th October 2008, Five gets a new logo. The new on-air identity was developed by Dixon Baxi.
Nol Davis, Five’s Head of Creative Services, said “The new on-air identity reflects a constantly evolving, energetic and enthusiastic brand and tone of voice. There is real synergy on and off air which reflects a true collaboration between all our creative services and agencies.”
Carl Ratcliff, Five’s Head of Brand Strategy and Marketing, said “We feel this new work is closer to the truth of the brand. Playfulness and colour sit at the heart of this new identity.”
According to Media Week: "Five has also changed the way it runs promotions and idents around ad breaks and programmes. It has broken its usual one promotional spot between programmes into two parts called "brand bursts" and "content bursts".
The brand bursts will start rather than finish with the station's logo and then go straight into the next programme.
The content bursts are 10 seconds long and will be related to TV shows, but won't necessarily use content from them."
LAUNCH PROMO & IDENT | The launch sequence for the new idents, featuring little snippets of some idents, followed by the first proper ident, they've got their colour back.
GARDEN FIGHT | The first ident, featuring invisible superhero's fighting in the garden.
CONTAINER FIGHT | The superhero's are back, fighting in the by some containers.
SHOPPING TROLLIES | Ident 2 with shopping trolleys in Sainsbury's car park.
FOOD CHAIN | Starting off with a Jelly fish, but who's the top of the food chain?
GAS WORKS DRUMS | Two cranes come in handy as drum sticks in this little ident, as gas storage tanks get used as drums.
CAR RIDE | A journey where we see taxis, lights and deer.
DRAWING | A deawn cat tries to join the dots to finish his legs, until he swots a fly.
