Channel 5 > Idents > November 2004 - January 2006 > Page 3  

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  On Monday 1st November 2004 five introduced new idents that placed the 'five' logo in the idents, forming on pregnancy scans, being borne by leaf-carrying ants and in formations of swarms of midgies.

Branding agency devilfish was behined the redesigned five on-air ident package. Devilfish’s Sean de Sparengo directed the sequences, which were post-produced at VTR and the hive, and worked on by colourist Tareq Kubaisi, Flame artists Viv Baker, Glenn Cone and Glyn Tebbutt and 3D artists Martin Allan and Howard Bell.

New idents especially for use before films were also introduced with the theme of transporting the viewer from a dull and dreary place to somewhere magical. Originally only used for evening films, they were later introduced to daytime showings.
 

  IDENT - MOVIES - ASTEROID

   

A man on a bus is transported to a lake with meteores flying overhead.
 

  IDENT - MOVIES - HELICOPTER

   

A man in a living room is transported to a city scene with helicopters.
 

  IDENT - MOVIES - DESERT

   

Two people on a train station are transported to a desert.
 

  IDENT - MOVIES - CAR CHASE

   

A woman in the launderette is transported to an undergroud car-park and a car chase.
 

  IDENT - MOVIES - SEAPLANE

   

A man in a taxi is transported up into the clouds with a plane flying past.
 

  IDENT - MOVIES - JUNK

   

A woman on a bus is transported to a lake with boats.
 

  IDENT - MOVIES - TERMINATOR 3

   

Two people on a train station, used as part of the Arnie season of films on five.
 

  IDENT - MOVIES - BUTTERFLIES

   

A woman is transported to a field of butterflies.
 

  IDENT - MOVIES - FIELD

   

A woman is transported to a field of corn, or wheat, or something...
 

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