CHANNEL 5
IDENTS
NOVEMBER 2004 - JANUARY 2006
   
On Monday 1st November 2004 five introduced new idents that placed the 'five' logo in the idents, forming on pregnancy scans, being borne by leaf-carrying ants and in formations of swarms of midgies.

Branding agency devilfish was behined the redesigned five on-air ident package. Devilfish’s Sean de Sparengo directed the sequences, which were post-produced at VTR and the hive, and worked on by colourist Tareq Kubaisi, Flame artists Viv Baker, Glenn Cone and Glyn Tebbutt and 3D artists Martin Allan and Howard Bell.

New idents especially for use before films were also introduced with the theme of transporting the viewer from a dull and dreary place to somewhere magical. Originally only used for evening films, they were later introduced to daytime showings.
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IDENT - ANTS

 

 

Ants carry on the five logo, and carry it off...
Video A with the music discontinued Spring 2005. Video B with the music that replaced it.

   

IDENT - ANTEATER

 

 

Ants carry on the five logo, and carry it off... and an anteater comes along and eats the ant carrying the "e".
Video A with the music discontinued Spring 2005. Video B with the music that replaced it.

   

IDENT - MIDGES

 

 

A swarm of flies create the five logo.
Video A with the music discontinued Spring 2005. Video B with the music that replaced it.

   

IDENT - FIREFLIES

 

 

Just like midgies, but a darker setting and glowing bums. Introduced Spring 2005.

IDENT - MIDGES CLOSE-UP

 

 

The midgies form the logo, and some other insects fly around close to the camera. Introduced Spring 2005.

IDENT - PUDDLE REFLECTION BLUE

 

 

The five logo is reflected in a puddle and people walk and cycle through.

IDENT - PUDDLE REFLECTION RED

 

 

The five logo is reflected in a puddle and people walk and cycle through.

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