Channel 5 > Idents > March 2002 - September 2002 > Page 1  

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  Channel 5 launched a new look on 4th March 2002 in an attempt to get a more sophisticated look. The Channel brought in a raft of new onscreen idents, to “refresh” the look of the channel. The broadcaster said the new idents would continue to evolve throughout the year.

A daytime, peak time and a movie treatment will be introduced, along with a new one for documentaries and factual shows. The new idents were given the go-ahead by Channel 5’s new director of marketing and communications, David Pullen, who joined the broadcaster that week from MTV.

A Channel 5 spokesman said: “The new idents reflect the evolving nature and maturing content of the channel. The Channel 5 creative department has refreshed the core brand elements to produce a smarter and more sophisticated on-air look.”
 

  IDENT - LIGHT ORANGE

  
  

A light orange version of the ident. Video B with different music.
      
 

  IDENT - DARK ORANGE

  

A dark orange version of the ident. Video B with different music.
      
 

  IDENT - LIGHT BLUE

  
  

A light blue version of the ident. Video B with different music.
      
 

  IDENT - DARK BLUE

  
  

A dark blue version of the ident. Video B with different music. Video C is version of the ident used when a normal ident would be inappropriate. e.g. Queen Mother's Death.
            
 

  IDENT - PINK

  
  

A pink version of the ident. Video B with different music.
      
 

  IDENT - LIGHT ORANGE FILM

  
  

A light orange version of the ident used before films.
 

  IDENT - DARK ORANGE FLIM

  

A dark orange version of the ident used before films.
 

  IDENT - LIGHT BLUE FILM

  
  

A light blue version of the ident used before films.
 

  IDENT - DARK BLUE FILM

  

A dark blue version of the ident used before films.
 

  IDENT - PINK FILM

  

A Pink version of the ident used before films.
 

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