FIVE - IDENTS - September 2002 - March 2004
Channel 5 launched a new look on 4th March 2002 in an attempt to get a more sophisticated look. The Channel brought in a raft of new onscreen idents, to “refresh” the look of the channel. The broadcaster said the new idents would continue to evolve throughout the year.
A daytime, peak time and a movie treatment will be introduced, along with a new one for documentaries and factual shows. The new idents were given the go-ahead by Channel 5’s new director of marketing and communications, David Pullen, who joined the broadcaster this week from MTV.
A Channel 5 spokesman said: “The new idents reflect the evolving nature and maturing content of the channel. The Channel 5 creative department has refreshed the core brand elements to produce a smarter and more sophisticated on-air look.”
Channel 5 launched a new look on 4th March 2002 in an attempt to get a more sophisticated look. The Channel brought in a raft of new onscreen idents, to “refresh” the look of the channel. The broadcaster said the new idents would continue to evolve throughout the year.
A daytime, peak time and a movie treatment will be introduced, along with a new one for documentaries and factual shows. The new idents were given the go-ahead by Channel 5’s new director of marketing and communications, David Pullen, who joined the broadcaster this week from MTV.
A Channel 5 spokesman said: “The new idents reflect the evolving nature and maturing content of the channel. The Channel 5 creative department has refreshed the core brand elements to produce a smarter and more sophisticated on-air look.”
LIGHT ORANGE A | A Light Orange version of the ident. Used from 4th March 2002.
LIGHT ORANGE B | Same as A but different music. Used from 4th March 2002.
DARK ORANGE A | A Dark Orange version of the ident. Used from 4th March 2002.
DARK ORANGE B | Same as A but different music. Used from 4th March 2002.
LIGHT BLUE A | A Light Blue version of the ident. Used from 4th March 2002.
LIGHT BLUE B | Same as A but different music. Used from 4th March 2002.
DARK BLUE A | A Dark Blue version of the ident. Used from 4th March 2002.
DARK BLUE B | Same as A but different music. Used from 4th March 2002.
DARK BLUE SOMBRE | A version of the ident used when a normal ident would be inappropriate. e.g. Queen Mother's Death.
PINK A | A Pink version of the ident. Used from 4th March 2002.
PINK B | Same as A but different music. Used from 4th March 2002.
LIGHT ORANGE FILM | A Light Orange version of the ident used before films. Used from 4th March 2002.
DARK ORANGE FILM | A Dark Orange version of the ident used before films. Used from 4th March 2002.
LIGHT BLUE FILM | A Light Blue version of the ident used before films. Used from 4th March 2002.
