FIVE - IDENTS - March 1999 - September 2000
In March 1999, Channel 5 launched it's first new look. The mainly white idents, still used the colour bar and had the channels "celebrities", "taking the mickey" out of the channel.
Jim Hytner, Marketing Director of Channel 5 said "The launch itself was successful in establishing it as a big brand or a big channel but I'm not sure that we the channel had a good enough feeling about what our programming was going to be and therefore it was quite hard to express that to viewers.
"Our new idents involve our channel personalities/celebrities who actually take the mickey out of the channel or take the mickey out of themselves which tries to express a confidence to the viewer that we have about ourselves."
In March 1999, Channel 5 launched it's first new look. The mainly white idents, still used the colour bar and had the channels "celebrities", "taking the mickey" out of the channel.
Jim Hytner, Marketing Director of Channel 5 said "The launch itself was successful in establishing it as a big brand or a big channel but I'm not sure that we the channel had a good enough feeling about what our programming was going to be and therefore it was quite hard to express that to viewers.
"Our new idents involve our channel personalities/celebrities who actually take the mickey out of the channel or take the mickey out of themselves which tries to express a confidence to the viewer that we have about ourselves."
PUZZLE, YELLOW/GREEN | A short ident with a jigsaw theme. This example has no announcer.
BRICKS, YELLOW/GREEN | A short ident with a "wall" theme. 
BOLTS, BLUE/GREEN | A short ident with a "metal" theme.
FILM, GEEN BLUE | An ident used before films with "ribbons of film". Also includes film rating "C for Caution".
FILM, RUNNING MAN | Film, Running Man.
FILM, MARTIAL LAW | A special version of the film ident for "Martial Law".
FILM, MEL GIBSON | A special version of the film ident, featuring Mel Gibson.
LENNY BEIGE A | Lenny dances around.
LENNY BEIGE B | "I Love Channel 5, they let me on telly".
LENNY BEIGE C | Lenny 'moves' around with a woman.
Files marked with a are donated from the now closed TV Home website. With thanks to Asa Hicks
are donated from the now closed TV Home website. With thanks to Asa Hicks
