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On Monday 5th june 2006, Five announced it was launching two new digital channels, Five life and Five US. Five's second digital TV channel was five US , launched on Monday 16th October 2006 at 8pm on Freeview, Satellite and Cable broadcasting between 4pm and 1am. It was intended to concentrate on showing imported movies and programmes from the United States.

On Monday 28th August 2006, Five reveled the logos for the two new channels. "Project Managed by Five Creative Services the new logos were designed by multi disciplinary design company Precursor and were born from Five’s clean, unfettered typographical style .Project Managed by Five Creative Services the new logos were designed by multi disciplinary design company Precursor and were born from Five’s clean, unfettered typographical style."

Nol Davis, Five’s Head of Creative Services, said: “The Five US and Five Life logos take their lead from the Five logo and reflect the fact that, from this autumn, Five will be a network of dynamic, smart and emotionally intelligent channels sharing the same brand values. Five is challenging, open and straight talking and the Five US and Five Life logos demonstrate that.”

Noah Harris at Precursor added: “The new logos have been designed to bear a clear relation to the existing Five identity, however each channel has its own very distinct personality, and this is reflected through the typographic solution for each.”

Five’s Creative Services and Precursor are worked together on the logo, on-air idents, continuity links and the complete graphics package for Five US .

On Monday 16th february, Five US changed it's name to Five USA with logo to match that of it's parent Five's logo. Five's Creative Services in conjunction with DixonBaxi created the new identity, idents and presentation.

The channel’s soundtrack was specially commissioned from Simon Pyke at Freefarm Sound Design.
Nol Davis, Five’s Head of Creative Services, said: “We wanted to create a more dynamic and edgy look to showcase the new programming and the bolder channel identity. The refreshed channel now perfectly complements the younger, faster, louder brand of its sister channel Fiver.”

Aporva Baxi, Creative Director, DixonBaxi said: “The tone and pace of the new identity is ‘Electric America’, an exciting, daring and distinct mirroring of the programming and channel ambition.”