FIVER - PRE LAUNCH

On Monday 21st April 2008, 'Five Life' became 'Fiver'. These are examples of the promotions run on the lead upto the rebrand.
    

SOON TO BE FIVER PROMO | A promo advertising the fact the channel is changing it's name.

   

CELEBRITY REHAB PROMO | A promo for the new series "Celebrity Rehab " on fiver (the new name for five life).

    

DIRT PROMO | A promo for the new series "Dirt" on fiver (the new name for five life).

   

GLAMOUR'S BEST DRESSED PROMO | A promo for the new series "Glamour's Best dressed" on fiver (the new name for five life).