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New owners Viacom launched a new rebrand of the Channel 5 family of channels on Thursday 11th February 2016, just under 5 years since the last new logo was introduced. The new Channel 5 logo is made up of five pieces and is no longer in a circle. and was designed by New York agency Gretel.

The project was led by Channel 5’s VP of marketing, Jo Bacon and Jody Malam, creative director at MTV. Bacon says the new look is inspired by the idea of presenting ‘spirited TV with an emotional heart’, reflecting Channel 5’s new positioning.

The idents are based on the idea of things making everyday life better with each featuring a moment of surprise. The idents were created by Academy, and directed by Si&Ad.

IDENT - DOGS

 
 
 

The first ident shown on the day of the lauch of the new look Channel 5 on Thursday 11th February 2016 at 9:15am.

IDENT - BIRDS

 
 
 

One of the new idents intoruduced on Thursday 11th February 2016, featuring five birds.

IDENT - LONGBOARDS

 
 
 

One of the new idents intoruduced on Thursday 11th February 2016, featuring five longboarders.

IDENT - WHALES

 
 
 

One of the new idents intoruduced on Thursday 11th February 2016, featuring five whales.

IDENT - RAINBOWS

 
 
 

One of the new idents intoruduced on Thursday 11th February 2016, featuring five rainbows.

thisisfive.co.uk  >  Channel 5  >  Idents  >  February 2016 to Now  >  
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  Also in this section:    Breakbumpers    Other Presentation  

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