Channel 5 > Idents > October 2008 - July 2009 > Page 2  

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  On Monday 6th October 2008, Five gets a new logo. The new on-air identity was developed by Dixon Baxi.

Nol Davis, Five’s Head of Creative Services, said “The new on-air identity reflects a constantly evolving, energetic and enthusiastic brand and tone of voice. There is real synergy on and off air which reflects a true collaboration between all our creative services and agencies.”

Carl Ratcliff, Five’s Head of Brand Strategy and Marketing, said “We feel this new work is closer to the truth of the brand. Playfulness and colour sit at the heart of this new identity.”

According to Media Week: "Five has also changed the way it runs promotions and idents around ad breaks and programmes. It has broken its usual one promotional spot between programmes into two parts called "brand bursts" and "content bursts".

The brand bursts will start rather than finish with the station's logo and then go straight into the next programme.

The content bursts are 10 seconds long and will be related to TV shows, but won't necessarily use content from them."
 

  IDENT - DUDDLES

 
 
 

The doodles come alive!
Ident by Aardman.
Withdrawn August 2009.
 

  IDENT - MAGNIFICENT DANCE

 
 
 

A man and a woman bump inot each other and get a little twisted...
Ident by Wyld Stallyons - Inspired by the Polish video artist Zbigniew Rybczynski and his 1988 experimental film "The Fourth Dimension".
Withdrawn August 2009.
 

  IDENT - LOVE STORY

 
 

A little love story forms, cut out of ther pages of a magazine.
Withdrawn August 2009.
 

  IDENT - TURF WAR

 
 
 

A story of hate, and things get a bit nasty.
Withdrawn August 2009.
 

  IDENT - JELLY WORLD

 
 
 

The world appears to have turned to jelly...
Withdrawn August 2009.
 

  IDENT - ANIMATED A

 
 

A simple animated ident for before the news.
 

  IDENT - FIBRES

 
 
 

A nice animated ident for before the news.
Ident by Man vs Machine.
 

  IDENT - COLOUR LOVE

 
 

Another nice animated ident for before the news.
Ident by Mate Steinforth.
 

  IDENT - HUMAN PAINT

 
 
 

Some swirly paint in another pre-news ident.
Ident by Robert Seidel.
 

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