Channel 5 > Idents > November 2004 - January 2006 > Page 2  

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  On Monday 1st November 2004 five introduced new idents that placed the 'five' logo in the idents, forming on pregnancy scans, being borne by leaf-carrying ants and in formations of swarms of midgies.

Branding agency devilfish was behined the redesigned five on-air ident package. Devilfish’s Sean de Sparengo directed the sequences, which were post-produced at VTR and the hive, and worked on by colourist Tareq Kubaisi, Flame artists Viv Baker, Glenn Cone and Glyn Tebbutt and 3D artists Martin Allan and Howard Bell.

New idents especially for use before films were also introduced with the theme of transporting the viewer from a dull and dreary place to somewhere magical. Originally only used for evening films, they were later introduced to daytime showings.
 

  IDENT - GLIDER A

   

We see the view from the wing of a glider. This ident was only used once on Monday 1st November.
 

  IDENT - GLIDER B

   

We see the view from the wing of a glider with the five logo in the light reflections. Discontinued Spring 2005.
 

  IDENT - GLIDER C

   

We see the view from the wing of a glider with the five logo in the light reflections. Introduced Spring 2005.
 

  IDENT - SCAN

   

The five logo is found in an ultrasound scan.
 

  IDENT - BACK LIT

   

A meaty five logo gently bobs up and down in the sea.
 

  IDENT - IN FRONT

   

The meaty five logo gently bobs up and down in the water, as a shark swims slowly past.
Two versions with different sound tracks were used (see videos A & B)
     
 

  IDENT - PUSH FORWARD

   

The shark pushes the meaty five forwards.
 

  IDENT - FROM DEEP

   

The meaty five logo gently bobs up and down, the sharks here to take a bite.
 

  IDENT - MASSIVE ATTACK

   

The meaty five logo being attacked by a shark, with added shark tail splashing.
 
  IDENT - SWIM OFF

   

The meaty five logo gets a chunk ripped off it.
 

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