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New owners Viacom launched a new rebrand of the Channel 5 family of channels on Thursday 11th February 2016, just under 5 years since the last new logo was introduced. The new Channel 5 logo is made up of five pieces and is no longer in a circle. and was designed by New York agency Gretel.

The project was led by Channel 5’s VP of marketing, Jo Bacon and Jody Malam, creative director at MTV. Bacon says the new look is inspired by the idea of presenting ‘spirited TV with an emotional heart’, reflecting Channel 5’s new positioning.

The breakbumpers (used before and after breaks) feature the Channel 5 logo being animated, deconstructed or re-arranged. Some also feature messages such as "See You Soon" and Welcome Back".

BREAKBUMPER - PINK CUBES

 


BREAKBUMPER - PINK EQUALIZER

 


BREAKBUMPER - PINK BLOCKS

 


BREAKBUMPER - PINK EXTRUDE

 


BREAKBUMPER - PINK SPIKE

 


BREAKBUMPER - PINK PEEL

 


BREAKBUMPER - BLUE CUBES

 


BREAKBUMPER - BLUE EQUALIZER

 


BREAKBUMPER - BLUE BLOCKS

 


BREAKBUMPER - BLUE EXTRUDE

 


BREAKBUMPER - BLUE SPIKE

 


BREAKBUMPER - BLUE PEEL

 


BREAKBUMPER - BLOCKS, WE'LL BE BACK

 


BREAKBUMPER - CUBES, BACK IN A BIT

 


BREAKBUMPER - EQUALIZER, BACK SHORTLY

 


BREAKBUMPER - EQUALIZER, WE'LL BE BACK

 


BREAKBUMPER - EXTRUDE, SEE YOU SOON

 


BREAKBUMPER - CUBES, WELCOME BACK

 


BREAKBUMPER - EQUALIZER, HELLO

 


BREAKBUMPER - PEEL, WE'RE BACK

 


BREAKBUMPER - PEEL, LETS GO

 


thisisfive.co.uk  >  Channel 5  >  Breakbumpers  >  February 2016 to Now  >  
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  Also in this section:    Idents    Other Presentation  

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