thisisfive.co.uk  >  5 USA  >  Other Presentation  >  February 2016 to Now  >  
Page 1

  Also in this section:    Idents    Breakbumpers  

A new look 5USA launched a new look at 9am on Thursday 11th February 2016. The new logo, as with Channel 5 and 5 Star, was designed by New York agency Gretel.

According to Gretel, "the identity is built around grand American landscapes, filled with intrigue. Borrowing from classic movie poster language, we add a cinematic feel to the programming. The result is a brand that feels expansive, with great shifts in scale, punctuated with bold typography. Big, bold, all-caps, block type takes centre stage. Images and characters are worked around this central anchor, as in movie poster design."

DOG/BUG

 

The 'DOG' (or 'BUG') used on 5 USA from 9am on Thursday 11th February (DOG from 5 USA +1 on the right).

DOG/BUG

 

The 4:3 (non widescreen) 'DOG' (or 'BUG') used on 5 USA from 9am on Thursday 11th February (DOG from 5 USA +1 on the right).

END CREDIT PROMOTION

 
 

Two examples of a typical End Credit Promotion.

IN PROGRAMME POINTERS

 
 

Two examples of the In Programme Pointer used on 5 USA. Purple version (top) and Blue version (bottom).

thisisfive.co.uk  >  5 USA  >  Other Presentation  >  February 2016 to Now  >  
Page 1

  Also in this section:    Idents    Breakbumpers  

The stills and clips on this page are copyright © Channel 5 Broadcasting Ltd.
'thisisfive.co.uk' is not an official site and has absolutely no connection to Channel 5.

Website design by Ashfish