thisisfive.co.uk  >  5 USA  >  Breakbumpers  >  February 2016 to Now  >  
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A new look 5USA launched a new look at 9am on Thursday 11th February 2016. The new logo, as with Channel 5 and 5 Star, was designed by New York agency Gretel.

According to Gretel, "the identity is built around grand American landscapes, filled with intrigue. Borrowing from classic movie poster language, we add a cinematic feel to the programming. The result is a brand that feels expansive, with great shifts in scale, punctuated with bold typography. Big, bold, all-caps, block type takes centre stage. Images and characters are worked around this central anchor, as in movie poster design."

BREAKBUMPER - STRIPES, LIGHT BLUE ON DARK BLUE

 
 


BREAKBUMPER - STRIPES, PINK ON PURPLE

 
 


BREAKBUMPER - STRIPES, RED ON LIGHT BLUE

 
 


BREAKBUMPER - CLOSE UP, LIGHT BLUE ON GREY

 
 


BREAKBUMPER - CLOSE UP, WHITE ON DARK BLUE

 
 


BREAKBUMPER - CLOSE UP, PINK ON DARK BLUE

 
 


BREAKBUMPER - ZOOM, LIGHT BLUE ON PURPLE

 
 


BREAKBUMPER - ZOOM, WHITE ON PURPLE

 
 


BREAKBUMPER - ZOOM, PINK ON PURPLE

 
 


thisisfive.co.uk  >  5 USA  >  Breakbumpers  >  February 2016 to Now  >  
Page 1

  Also in this section:    Idents    Other Presentation  

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